The National Football League (NFL) has announced the American football organization plans to give fans virtual commemorative tickets in the form of non-fungible tokens (NFTs) for the upcoming Super Bowl LVI in Los Angeles. The NFL has partnered with Ticketmaster to issue the commemorative NFT tickets allowing fans to hold “a digital keepsake from their Super Bowl experience.”
NFL and Ticketmaster Plan to Give Super Bowl LVI Attendees NFT Tickets
On February 2, 2022, the NFL and the world’s largest ticket marketplace Ticketmaster Entertainment announced the organizations have collaborated in order to issue non-fungible tokens (NFTs) for the upcoming Super Bowl. The goal is to leverage blockchain technology so fans can commemorate Super Bowl LVI in Los Angeles forever. The Super Bowl will take place on February 13, 2022, and the football game will be between the Rams and the Bengals. Super Bowl LVI will be the first time the two teams have competed for the league championship.
The NFL says that with the help of Ticketmaster every fan who attends the championship game will get the limited edition Super Bowl LVI NFT commemorative tickets. According to the press announcement, the NFTs will feature customizations such as the owner’s unique section, row, and seat. Bobby Gallo, the NFL’s SVP of Club Business Development, explained during the announcement that the football league had already seen interest in NFL-centric non-fungible tokens.
“We first began offering virtual commemorative ticket NFTs to fans during the regular season,” Gallo said in a statement. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles.” The NFL executive added:
Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.
Seven Historic NFTs to Be Sold, Team-Specific and Final NFT of the Super Bowl LVI Winning Team to Be Released
The NFL follows the slew of well known brands and organizations that are experimenting with NFT technology with companies such as Adidas, Nike, Sports Illustrated, Playboy, Gamestop, Ubisoft, Konami, Samsung, UFC, Fox Entertainment, Mastercard, Visa, the Associated Press, and Sega. The NFL’s commemorative tickets are similar to the popular music and arts festival Coachella’s NFT keys, except the keys act as lifetime tickets to the festival.
In addition to the NFL’s virtual commemorative NFT tickets, the American football league plans to sell a series of seven historic commemorative NFTs. “A new NFT will be released every day beginning on February 6 and culminate on February 13 with the release of an NFT featuring the current Super Bowl LVI ticket artwork designed by a local Southern California artist,” the NFL detailed. Further, there are specific NFTs created for the Cincinnati Bengals and Los Angeles Rams and “later this month, a final NFT of the Super Bowl LVI winning team will be released,” the NFL concluded.