Over 540,000 apps were wiped from Apple App Store in Q3, reaching the lowest number in 7 years
The App Store remains a critical segment in Apple’s (NASDAQ: AAPL) business; Therefore, the number of apps on the platform has become an essential metric to track. Over the years, apps in the App Store have fluctuated slightly, but the most recent quarter shows an accelerating app decline. Notably, based on data collected by Finbold, the number of apps in Apple’s App Store hit a seven-year low in Q3 2022 at 1,642,759.
The last time the number of apps was this low was in Q3 2015, with 1,672,271. On the other hand, compared to the number of apps in major app stores worldwide in Q3 2022, Google Play Store ranks first with 3,553,050, while App Store ranks second with 1,642,759. The Amazon (NASDAQ: AMZN) Appstore has the third-highest number of apps at 483,328.
Policy changes trigger a drop in App Store apps
Removing apps from the App Store is an ongoing practice started by Apple as part of the platform’s quality maintenance. However, the recent increase in the number of removed apps can be attributed to various decisions made by the company to improve the user experience. In this case, the company informed developers in April 2022 that it was implementing a plan to remove old apps that hadn’t been updated. The platform. Previously, Apple didn’t set a timeline for app removals. Still, the recent update emphasized that the App Store cleanup is an ongoing process and will evaluate apps and remove apps that no longer work as planned, don’t adhere to revised policies, or needs to be updated.
The policy has drawn much criticism, with developers arguing that legacy apps should continue to exist on the platform if they work. For example, game developers say that apps should be treated as old. Video games are still playable on consoles. At the same time, the App Store has become a center of controversy in recent months with reports of scams and rogue apps on the platform. In this case, the company contracted
to remove the virus scan. Apps, app clones, and other low-quality apps clutter the app store, and Apple claims that the app store provides users with a safe experience. Routinely fall short of established standards.
App Store drop in revenue
Interestingly, the decline in the number of apps was also correlated with a period when the App Store experienced one of the most significant declines in revenue in Q3 2022. The decline in sales was also noted in the crucial gaming apps. On the financial performance of the store. Meanwhile, Apple continues to explore the App Store as a possible strategic revenue stream through some decisions deemed unpopular, such as B. increasing in-app purchases, in-app purchases, and App Store subscriptions.
Elsewhere, the App Store lags behind the Google Play Store in several apps, driven by factors such as a larger Android market than iOS devices. Also, Android app development is cheaper because developers don’t need significant resources.
At the same time, app approval to publish apps on the Play Store is less hassle.
App Store future outlook
At the same time, the App Store’s prospects will likely take a hit, especially as regulators increasingly crack down on the company’s dominance. This is highlighted in a recent European antitrust law allowing users to install third-party software applications. Overall, the number of apps removed from the App Store will likely increase, primarily if the company targets specific verticals. For example, Apple recently clarified its rules for apps affecting cryptocurrencies and non-fungible tokens (NFTs). For cryptocurrency exchanges, Apple policy indicates that applications may facilitate transactions or transfers of cryptocurrency on a regulated exchange.
However, such applications can only be offered in regions with licenses and permission to operate a business.