The competition on ice and snow presented at the Winter Olympics has always fascinated sports fans around the world. In February 2022, a world-renowned winter sports event kicked off in Beijing.
From February 4th to 20th, various events of the Winter Olympics will be held in Beijing and its surrounding areas. The arena is in full swing, and time is racing. Off the field, we can also use various NFTs, games, etc. to cheer for this Winter Olympics.
With the explosion of NFTs, more and more institutions and traditional Internet companies are launching NFTs to celebrate the Beijing Winter Olympics. In order to present the Beijing 2022 Winter Olympics, the Yili Champion Shine 2022 digital collection was put on the Tencent Magic Core, and a total of 2022+17 pieces were issued. Users who have drawn 17 hidden digital collections can permanently save their names and the shining moments of the four world champions Yang Yang, Wu Dajing, Liu Jiayu and Wang Meng in the Magic Nucleus Universe and shine together with the four world champions.
The number of Chinese banknotes and Tibetans meet the theme of the Winter Olympics. Folklore + intangible cultural heritage will be released on February 4th for a limited time. Vice-Chairman of the Film and Television Work Committee of the Chinese Socialist Society of Literature and Art, a well-known actor and ink painting artist, Ms. Wang Luyao, the role-player of Miao Ruolan in “Flying Fox in the Snow Mountain”, and Zhao Zili, a representative non-genetic inheritor of folk cloth art, brought the elements of the Winter Olympics into the Metaverse.
The Metaverse craze continued from 2021 to 2022, and it also spread to the Winter Olympics. Bringing sports events into the virtual world is also a romantic pursuit of China’s modern technological progress.
Recently, with the expansion of the influence of the Beijing Winter Olympics, the Winter Olympics mascot “Bing Dun Dun” has also been brought into fire. Yuanlong Yatu (002878.SZ), a licensed manufacturer and retailer of the Winter Olympics as a “BingdunDun concept stock”, has benefited from it, and on February 7, 2022, the first trading day of the Year of the Tiger, the stock price will rise. The daily limit was quoted at 20.33 yuan per share. The number of orders once exceeded 370,000 lots, and the funds for orders once exceeded 750 million yuan.
During the Beijing Winter Olympics, the sports enthusiasm of the people around the world was stimulated, and the International Olympic Committee cooperated with game companies to publish Olympic-themed games and NFTs, which not only allowed more people to enjoy the fun of ice and snow sports, but also stimulated People’s desire to collect further promotes the Olympic spirit.
Timo Lumme, managing director of IOC Television and Marketing Services, believes that the adoption of new digital technologies to promote Olympic values and build direct relationships with sports fans is in line with the IOC’s digital strategy, People can now connect to the excitement of the Olympics in a whole new way and have a piece of Olympic history.
In the past two years, the concept of NFT has become more and more popular among the people. NBA teams and stars, celebrities, entertainment stars and even grassroots characters have all released NFTs with various images, which have been sought after by the public. The participation of the International Olympic Committee has once again allowed NFTs. The flames rose a little.
When this kind of cross-border cooperation becomes more and more common and frequent, NFT is no longer limited to the whirlpool of hype and speculation. It is not only a collectible, but also serves as a medium to convey to more people that this new technology can also contain Positive values.
The 2022 Winter Olympics are still in full swing, and it is expected that the combination of sports and NFT/Metaverse will burst out even greater energy.