In a bid to commemorate the return of the National Football League (NFL) to Los Angeles in more than 30 years, the NFL is set to gift virtual commemorative tickets in the form of non-fungible tokens (NFTs).
The NFL has had quite a good run collaborating and incorporating NFTs to help improve the experience of its fans, particularly those that can attend its organized games.
The fans who will receive the NFTs will be those who attend the game between the Los Angeles Rams and the Cincinnati Bengals. According to the current plan to give fans free NFTs, each eligible fan who attends Super Bowl LVI will receive a complimentary, customized NFT featuring their unique section, row, and seat to commemorate gameday, providing a digital keepsake from their Super Bowl experience.
“We first began offering virtual commemorative ticket NFTs to fans during the regular season. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles,” said Bobby Gallo, SVP, Club Business Development, NFL.
“Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game, and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.”
The NFL started issuing free NFTs to game attendees back in 2021 when it gave out a total of 250,000 collectables overall. In addition to these, a limited number of NFTs were also made available for purchases.
NFTs are now becoming the favourite tool for sports teams to engage with their fans digitally. Most sports teams now issue out fan tokens, a unique form of tokens that gives holders exclusive access to decide some events in the club. Spearheaded mostly by Chiliz and Socios.com, top clubs like Barcelona FC, Juventus FC, and Paris Saint Germain (PSG) are amongst those that have launched their club tokens in recent times.