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Changemakers: Meta’s Angie Gifford shares the social giant’s predictions for the metaverse future

Changemakers: Meta’s Angie Gifford shares the social giant’s predictions for the metaverse future

“Creativity is about building connections, but it’s a new way of making connections these days,” said Angie Gifford. The Cannes Lions Festival of Creativity 2022. And brand leaders should also pay more attention, he says. “For B2B and B2C, we’re seeing big technological improvements that can help you communicate,” he tiptoed at this point, saying, “Hey, if I miss this trend, I’m in trouble.”

Gifford, who has more than 30 years of experience working for technology companies such as Hewlett Packard and Microsoft, said executives have recognized the importance of new technologies and communication channels since the COVID-19 pandemic. 19. Your ideas on innovation and connection were shared. During Cannes Lions’ Changemakers series, she also spoke about the journey to making the Metaverse a reality, something she says will take shape in five to seven years. So what role do VR, Creator, and Text play in the Metaverse? And what do market and communications managers need to know?

Virtual and augmented reality

Gifford, who has more than 30 years of experience working for technology companies such as Hewlett Packard and Microsoft, said executives have recognized the importance of new technologies and communication channels since the COVID-19 pandemic. 19. Your ideas on innovation and connection were shared. During Cannes Lions’ Changemakers series, she also spoke about the journey to making the Metaverse a reality, something she says will take shape in five to seven years. So what role do VR, Creator, and Text play in the Metaverse? And what do market and communications managers need to know?

The Metaverse, built by companies like Meta, Google, Amazon and Apple, researchers and academics, is a 3D virtual world of digital avatars and content. Online practices in the Metaverse will be much more collaborative today. Augmented (AR) or virtual reality (VR) technology makes this possible, which will help brands create a unique sensory experience and a stronger connection with consumers. Of the internet and how we’ll be together.” said Gifford.

More than 700 million people on the meta-platform are already using AR and VR for educational purposes, interactive communication and entertainment.

Meta, for example, is collaborating with the Alte Nationalgalerie in Berlin to create a digital art experience that better appeals to a younger audience. Users can look at a painting, “go into the picture,” and view other works from this period in 3D with VR glasses. l. And this technology will not only be used by brands but With greater accessibility and acceptance in the future ordinary people will use AR and VR to connect with their loved ones online, just like they do with video calls today.

Creators

Creators – musicians, artists, dancers, chefs and other creators who use their passion to produce and publish content – can empower online communities and help brands share messages in authentic and indirect ways. While these artists are finding massive success on platforms like YouTube and Instagram, the Metaverse will open more opportunities, and Meta sees this as a core part of its strategy. “Meta is spending billion on developers this year.” She said. “Anyone can be a YouTuber, not just big agencies and brands. The creator’s position has evolved and grown in importance.

Business messaging and chatbots

Creators – musicians, artists, dancers, chefs and other creators who use their passion to produce and publish content – can empower online communities and help brands share messages in authentic and indirect ways. While these artists are finding massive success on platforms like YouTube and Instagram, the Metaverse will open more opportunities, and Meta sees this as a core part of its strategy. “We serve and service the creators because they are such an important community. Meta is spending billion on developers this year.” She said.

The creator’s position has evolved and grown in importance. “However, we want to improve the quality of our online time while also bringing individuals who cannot be together.”

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