The blockchain will be a “regional supporter” for North America and Europe at this year’s World Cup and an official sponsor of next year’s Women’s World Cup.
FIFA, soccer’s global governing body, locked in Algorand as an official blockchain partner before the World Cup competition that starts in November in Qatar.
According to the agreement, Algorand will be a “regional supporter” for North America and Europe at the World Cup and an official sponsor of the Women’s World Cup in Australia and New Zealand next year. The agreement comes weeks after crypto exchange Crypto.com became a sponsor of the 2022 World Cup.
Algorand will provide the official blockchain-supported wallet for FIFA in what is a sponsorship and technical partnership deal. FIFA will get assistance from Algorand to “further develop its digital assets strategy,” and Algorand will have the opportunity for promotions, advertising and media exposure through FIFA.
The partnership was announced by FIFA President Gianni Infantino and Algorand founder Silvio Micali in Los Angeles.
“The collaboration is a clear indication of FIFA’s commitment to continually seeking innovative channels for sustainable revenue growth for further reinvestment back into football ensuring transparency to our stakeholders and worldwide football fans – a key element of our vision to make football truly global,” Infantino said in a statement.
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